Warrior Woman Foundation

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Sharon Zeev Poole

Advisor in PR and Communications

Having worked all over the world on high profile brands such as Warner Bros. Pictures and Starbucks Coffee for over 15 years, Sharon Zeev Poole founded Agent99 Public Relations in January 2007.

An agency built on strong strategic and creative credentials, Agent99 is in constant pursuit of the unconventional, routinely implementing bold brand campaigns that capture national attention in unexpected ways. Committed to achieving unbeatable results, Sharon is always innovating to keep the agency one step ahead of the competition. Today, Agent99 represents an enviable list of lifestyle, consumer and business-to-business clients across the food and wine, travel, health, beauty, online and non-for-profit spaces.

Some of these include; Winning Moves (the makers of licensed Monopoly) Hunter Valley Gardens, Click Frenzy, Tribe Breweries, Westward Whiskey, ASICS, Monopoly and many more!

The Agency, which is unstoppable in its efforts, was recognised for the creativity and quality of its work, awarded the state and national winner of the 2019, 2021 and 2022 PRIA Golden Target Awards, for Best Small Agency of the Year.

Sharon and her team’s efforts do not end here. Over the past four years, the agency director has provided multiple lectures to Marketing (Masters) and MBA students at the University of New South Wales as means of informing and encouraging students who are hoping to break into the industry some day.

We provide a safe and welcoming space for young women to share, learn, heal and grow. Each young woman is connected with a mentor as well as a network of diverse community-minded women who provide ongoing support and share their life experiences, resources and opportunities:

  • Connection to a safe, stable, and socially inclusive network of female role models to turn to for advice and ongoing support for the duration of the six-month program.
  • Connection to a non-judgmental group of young women who are facing similar challenges.
  • Connection to Kindred Warrior Peers, young women who have experienced challenges in life and have gone on to achieve life success.
  • Weekly one-to-one mentoring sessions with a safe mentor.

We teach young women the life skills they need to succeed in everyday life. Our “teach a young woman to fish” approach gives them support and guidance at every step, knowing that true empowerment comes from them learning to do things for themselves. In particular, we focus on financial literacy and job readiness:

  • Life-skills workshops to build self-reliance.
  • A six-week Financial Literacy program (in partnership with MoneyGirl).
  • A four-week Job Readiness program.
  • Assistance in gaining and retaining meaningful employment.
  • Access to a range of vocational skills scholarships (e.g., Code Like a Girl) and internships.

Many young women experience trauma which negatively impacts their confidence, self-esteem and self-worth. We support and nurture the trauma healing process in safe psycho-educational workshops facilitated by experts. In these sessions, young women learn to engage with self-compassion, and to soften and contain threat-based emotions, such as fear and anxiety, anger, shame and self-criticism.