Warrior Woman Foundation

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Sharon Zeev Poole

Advisor in PR and Communications

Sharon Zeev Poole, Executive Director and Founder of Agent99

Sharon Zeev Poole is the Founder and Executive Director of highly regarded boutique PR and communications agency Agent99. Over the past 18 years, Sharon has grown the company from a one-man show to a full service, award-winning agency located in the thriving creative hub of Surry Hills, Sydney. The agency specialises in integrated PR campaigns for brands in the food, beverage, entertainment and lifestyle spaces, as well as working with corporate clients and their executives to build their thought leadership.

Sharon has worked all over the world on high profile brands such as Warner Bros. Pictures and Starbucks Coffee. Agent99 has been recognised for its work by winning several National CPRA Golden Target Awards including Boutique PR Agency of the Year (2022, 2021 & 2019), Small Budget Campaign of the Year (CPRA Golden Target Awards 2021), Highly Commended Medium PR Agency of the Year – Mumbrella CommsCon Awards 2022 and Boutique PR Agency of the Year – Mumbrella CommsCon Awards 2021, and Consumer PR Campaign of the Year – NSW CPRA Golden Target Awards 2017. Agent99 has just been shortlisted for the upcoming CPRA awards, including Small/Boutique Agency of the Year, Community Relations & Engagement Campaign, and Experiential or Activation Campaign.

Sharon leads her agency with a laser focus on integrated PR campaign performance, true business impact and digital measurement for Agent99’s clients which include; ASICS, California Wines, Distilled Spirits Council of the United States, Click Frenzy, and countless more.

Along with her team, Sharon gives back to the industry and community by providing pro bono support to the likes of Warrior Foundation (where she is also sits on the Advisory Board), as well as judging awards such as the CPRA Golden Target Awards for the past 5 years.

We provide a safe and welcoming space for young women to share, learn, heal and grow. Each young woman is connected with a mentor as well as a network of diverse community-minded women who provide ongoing support and share their life experiences, resources and opportunities:

  • Connection to a safe, stable, and socially inclusive network of female role models to turn to for advice and ongoing support for the duration of the six-month program.
  • Connection to a non-judgmental group of young women who are facing similar challenges.
  • Connection to Kindred Warrior Peers, young women who have experienced challenges in life and have gone on to achieve life success.
  • Weekly one-to-one mentoring sessions with a safe mentor.

We teach young women the life skills they need to succeed in everyday life. Our “teach a young woman to fish” approach gives them support and guidance at every step, knowing that true empowerment comes from them learning to do things for themselves. In particular, we focus on financial literacy and job readiness:

  • Life-skills workshops to build self-reliance.
  • A six-week Financial Literacy program (in partnership with MoneyGirl).
  • A four-week Job Readiness program.
  • Assistance in gaining and retaining meaningful employment.
  • Access to a range of vocational skills scholarships (e.g., Code Like a Girl) and internships.

Many young women experience trauma which negatively impacts their confidence, self-esteem and self-worth. We support and nurture the trauma healing process in safe psycho-educational workshops facilitated by experts. In these sessions, young women learn to engage with self-compassion, and to soften and contain threat-based emotions, such as fear and anxiety, anger, shame and self-criticism.